Starting a New Business – Logo Development Tips

As a small business entrepreneur, you are savvy enough to know that branding isn’t just for large multinational corporations. But how important should it be to your small business? To answer this question, let’s take a look at the two parts that define branding. There are the visual aspects of typography, colors and graphics. And there are the emotional aspects of a brand, the customer experiences and associations with the products or services. When one combines on-target design with positive customer experiences, you’ve got a business that can go places. Why is branding so important? Business is a big game and in this game you should always be in pursuit of a competitive advantage. This applies to businesses of any size.

Ideally, you want your logo to represent the reason why you are in business in the first place. First, read your mission statement of how you intend to win in business and who your target market will be. Then think about what kind of a logo would be necessary to hold its own against your competition. Now you are ready to communicate vital notes to a logo designer.

From the logo designer’s perspective, the logo is the single most important part of your branding that you will develop. True enough, your marketing materials and websites will go through many changes, but your logo should remain stable-the anchor and springboard of all of your branding. This is the ideal. A Madison Avenue ad agency might charge the equivalent of a luxury car for a logo, because major corporations know how important it is. It is ironic, that for small businesses, the proliferation of online factories means you can get a logo for the cost of a nice dinner. My recommendation is that you find an individual designer or small firm who will really listen to you and with which you can build a relationship. Not only will the fees still be very reasonable and affordable-you will receive value far exceeding payment.

On your first sales meeting, will it give you confidence to know you spent $45 on a logo? By the same token, as a small business owner, of course you don’t want to overspend. In fact, you don’t want to stress your marketing budget by overspending on any one piece of the puzzle.

Food for thought: is the success of Google’s logo through visibility and repetition or is it award-winning design? It’s really the only part of the branding that we see. The logo has become a cornerstone of the Internet, because the success of the company made it so. It’s achieved brand familiarity and with it trust, if not awe. What if Google was a D List search engine with a few hundred visitors a week, what would you think of their logo?

You’ve probably heard this before, but it’s worth repeating: you should include your logo on every piece of communication. Put it on every web page of your site, business cards, letterhead, envelopes, invoices, yellow page ads, building signage, newsletters, web buttons, promotional collateral, and certainly every ad. Familiarity begets trust and trust will lead to increased sales. Then perhaps if your logo is next to a competitor’s, they’ll contact you first.

Why Small Business Entrepreneurs Need a Mentor

A mentor is a must for the success of your small business. Do you have one as yet? A mentor is a person who has more entrepreneurial business experience that you and he or she is someone you learn to trust over a period of time.

However, you might be wondering why a small business mentor is important for the development of your business. After all, you have friends and family you trust and whose opinions you respect. The reason is that a mentor can guide and nudge you towards the right business direction.

If you are an entrepreneur and dream of running a highly successful business, you should go out and find a mentor immediately. It is definitely not easy to find a good mentor but they are out there waiting for a mentee who is willing to work hard to build a successful business. When I found my mentor (Charlie Schaivo), it made a world of difference to the way I approach my dental practice.

It made a huge difference to my success. He instilled confidence in me and taught me without even me knowing about it. So, when you find your mentor, you too will start having the successes that you have always wanted for your business.

When you want a small business mentor, you should look for a few characteristics in him or her. It is important that you and your mentor share the same values; you should have a good rapport with your mentor; you should be always willing to listen to him or her even it is something you do not want to hear; your mentor should have goals lined up for you; and he or she should be willing to use their time and energy, assuming that you do not waste their time and yours.

The advantages of having a small business mentor is that he or she has already achieved what you want to; your mentor provides you this experience for free; and he or she expands your network by putting you in touch with other experienced people. All these advantages result in you having a highly successful business. There is absolutely no doubt that a mentor is essential for all small business entrepreneurs.

Accomplish Something As a Small Business Entrepreneur

The idea behind the small business opportunity is usually the first place a person looks towards to find an additional form of finance. In the past the first place a person would consider to develop extra income was with the search for a second job. The evolution of the internet has placed a stop to the idea of the second job in favor of the generation of the small business entrepreneur. The internet is the new source of residual income business that most of the small business entrepreneurs look towards. There are many opportunities available to the new small business entrepreneur and the following covers only a few of the many avenues available for a residual income business.

The most popular form of small business opportunity comes from generating an online store to sell multiple items to consumers all over the internet. This is a model of comfort based on the physical stores in existence that survives every year through the profits of selling multiple small items and accumulating a profit. Some individuals have found success with this strategy when they find a demand or niche that can be filled, however most fail. The theory is good for a residual income business opportunity but it requires the backing of a major company or the financial stability to wait for a business to become established with brand recognition. A residual income business of this nature is a long term investment of time and possibly money that may pay off in the long run if a person can survive that length of time.

The creation of a new small business from a company that already exists is an additional form of residual income business opportunity. You see advertisements on a regular basis for a small business opportunity to generate an at home business based on an existing program. The small business entrepreneur can receive help form these companies as they receive assistance with website development, product identification and sales processing options.

If you are selling a large number of smaller items then the establishment of a company such as this will only assist your residual income business opportunity. There is a catch though when you are creating a residual income business with these companies. The assistance offered with these companies often require that you find methods to generate traffic to your developed site. The drive to create online traffic is another way of phrasing that you will be responsible for the advertising of your site, a concept that can be quite complicated online. Choosing not to pursue advertising will ultimately lead to the destruction of your residual income business opportunity.

The last small business opportunity is finding a company that offers the “Big Up-front Profits and Residual Income” system. The high generation of profit from the results of selling big ticket goods is what this system offers an interested individual. This is due to the fact that the profit from the sale of one of these big ticket items is equivalent to the profits of many smaller items. In addition, finding a company that will not only help you design your sight but offers advertising assistance is gold in this type of market.

The SOHO as an Online Business Model for the Small Business Entrepreneur of the Future

Sometimes to understand the future we have to have some historical perspective.

We often forgot that before the 19th century, and prior to the industrial revolution, nearly all offices were small offices and/or home offices, with very few exceptions. Now that small business and the self-employed represent the backbone of the current economy, it seems that history does indeed repeat itself.

The US economy no longer is dominated by giant corporations. The US Small Business Administration (SBA) reports that fully 99% of all independent enterprises employ fewer than 500 people. This accounts for 52% of the US workforce according to the SBA.

Additionally by the end of 1999, the service sector had grown to 104.3 million jobs, representing 81% of non-farm employment, and the goods-producing sector, which includes manufacturing, construction, and mining represented 25.2 million jobs, or only 19% of non-farm employment.

I do not know how many farm related jobs there are, but I do know that 81% and 19% add up to 100%.

This tells me that since at least the year 2000 probably over 80% of jobs are now service related and less than 20% of us are now employed in manufacturing. That means as a nation we do not really manufacture much any more. Can you say trade deficit?

We no longer have an industrial economy, just like we will never again have an economy based on agriculture.

The advent of the personal computer in the mid 1990s, along with breakthroughs in voice and data communication, created opportunities for businesses to decentralize and allowed for a return to the trend of the small office concept.

Since the end of the 20th century the term “SOHO”, an acronym for “Small Office/Home Office” has come to be used to define this important business niche.

New technologies will continue to create a demand for individuals who work from home or in a virtual office. Many people are now employed as consultants, independent contractors, or organized as small business entities with very specialized services designed for the project outsourcing of larger companies, often not even industry or country specific.

The SOHO or online virtual office is not just for consultants and independent contractors any longer. The members of many other occupational ranks, and especially online business owners now help comprise this diverse sector.

A large array of products and services also are designed specifically for the “SOHO” market. Many books are published specifically targeted to this business model, everything from general business advice to guides on setting up fairly sophisticated computer systems, telecom systems, and Internet and Intranet systems.

The small business entrepreneur generally has demanded and usually has always benefited from high technology, allowing small business to be competitive.

So, if you do not own a farm, chances are that in the future you will be working in the service sector and quite possibly from your home office. This probably holds true in most other developed countries as well, due to an increasingly underemployed labor force and shrinking job markets.

The online virtual office is here to stay and is for anyone that seldom needs an office. If you own a laptop with wireless connectivity you may be lucky enough to work pretty much anywhere, if you have access to the Internet.

But let’s take it one step further for those who would dream of living where they wish, and working online from wherever they are. Work is no longer necessarily site specific.

Is it really just a dream? Not any more.

More and more people are finding that with increasingly more affordable technology, VoIP services, videoconferencing, and reliable worldwide courier services, they at one time or another may find themselves working from a beach, or a mountain top…and in some cases may rarely have to make an appearance at the traditional office again.